Why Digital Marketing Need For EdTech?

EdTech or advertising technology is an overreaching term used for technologies that helps brands in the advertising industry customize,share and analyze digital campaigns.

Advertising technology, better known as Edtech, refers to the broad category of tools and software that assist brands in focusing, sharing and measuring digital campaigns.

It covers the entirety of the ad delivery process from selecting the subject of an ad and its position to choosing its recipient. Edtech allow you to see the bigger picture regarding your campaign and lets you make use of it to maximum effect.